5 Internet Marketing Compliance Resources every Online Marketer should read

May 19, 2009

As publishers of web content it is the publishers/affiliate’s job to present information accurately and in compliance with guidelines set by the Federal Trade Commission. The Interactive  Advertising Bureau (IAB) has compiled information from the FTC, Cornell University and other resources regarding the best practices and guidelines for advertising to consumers via online media outlets including email marketing.

Lead Generation Guidance

Email Guidance

Email Data Management Best Practices

Lead Quality Best Practices

Email Campaign Performance Metrics Definitions


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