Prospecting Affiliates- The Advertiser’s Role

July 30, 2009

If you have a product and your main source of revenue comes from affiliate’s promoting your product on their website then how should you go about identifying the best placement for your product on their site? This also goes along with prospecting because essentially you are prospecting affiliate’s to promote your product. You can’t just expect that the affiliate will be willing to spend time to think about where the best place to promote your product is? They’re busy! As an advertiser, the affiliate expects you to approach them with an idea of how and where to promote your product.

Things you might want to look at:

As an advertiser you have to think about the best possible places to promote your product on the affiliate’s website. There are many areas in which a product or service can be promoted on a website. The easiest way for an affiliate to promote your product is through a banner or link on their webpage that links back to your site or landing page. Another very easy way for a publisher to promote your product is through email marketing. Some publishers prefer to promote products via pay-per-click marketing. The latter can be fairly expensive if the affiliate is not experienced in this practice of marekting.

One of the best and most effective means of promoting a product or service is through a customer path… especially if the customer has already made a purchase or completed a desired action such as signing up for a newsletter .

Good touch points for the new advertiser could be :

  • Confirmation/Thank you Page
  • Member’s Area
  • Exit pop
  • Co-reg

Creating your project. Things to identify when approaching potential affiliates to promote your product/service.

1. Customer path- what is the exact path that each customer goes through when visiting the affiliate’s page? You should go through this just like a customer. Remember to write down every URL that you visit through your customer experience. Take a screen shot of each page so that it can be evaluated later and so that you can make recommendations to the affiliate. Mozilla Firefox has a free screen capture service AddOn. However, I personally like to use Snagit because it allows me to send to PowerPoint. From that point you can document the exact path and then create machups right from PP.

When evaluating the customer path, be sure to answer these questions: could your product/service benefit or compliment the customer who signed up for the initial product? If yes, then, how?  If you decide that your product or service is a good fit then you need to next identify the “where” piece of the equation. Where would be the best more relevent placement for your product within the affiliate’s website?

How much information is already on the confirmation page? How can you pitch the product or service so that it 1) Fits with the current product or service 2) Offers a benefit to the consumer 3)Teaches the customer something they don’t already know

There are so many ways to promote an affiliate product. It’s overwhelming, but if you get it right then rinse, repeat, rinse repeat. Affiliates do it all the time! It’s time that the advertiser steps with suggestions!

-Rant Over. AffiliateGeek Out!

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