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How do I chose the best email platform to fit my current and future needs? In order to answer this question, it’s important to know the answers to many other questions…

Email Deliverability

Tracking capabilities

Can you import a list?

Is the platform set up for list segmentation and targeting?

What features are available to help with segmentation and targeting?

Price? Is it a monthly fee or a pay per email fee? Which is the best model for my mailing needs?